{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The P2P Soapbox","title":"Planning Beyond the Next Event Season with March of Dimes’ Laura Goodwin","html":"","width":"100%","height":180,"duration":1876,"description":"A strong P2P strategy isn’t built by one team or one event season. Creating sustainable growth means bringing the right people together, building a shared vision and making decisions today with an eye toward where the program needs to go tomorrow.\nIn this episode, Marcie Maxwell talks with Laura Goodwin, Vice President of Campaigns for March of Dimes, about how her team is planning for the future of March for Babies. Laura shares how teams across the organization come together to shape the strategy, launch it internally and equip local teams to bring it to life.\nThey also explore the value of thinking beyond a single year, staying focused through inevitable ups and downs and understanding P2P’s role in the broader donor journey. Laura challenges the idea that P2P fundraising is transactional and shares advice for creating stronger alignment around a shared vision.\nTogether, we’ll explore:\n​Building cross-functional alignment around P2P strategy and execution\nUsing long-range planning to guide today’s decisions and navigate short-term fluctuations\nUnderstanding P2P’s role in deeper donor relationships and the broader fundraising ecosystem\n\nMentioned Links\nMarch of Dimes\nMarch for Babies\n@marchofdimes on Instagram, Facebook & X\nMarch of Dimes MODCAST\n\nStay Connected on LinkedIn\nConnect with Laura\nConnect with Marcie\nConnect with the Peer-to-Peer Professional Forum","thumbnail_url":"https://img.transistorcdn.com/bLYdFI0eVqmNJWXyV1DhXR0TOx-y7r_tz3r8hi6Wb0Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNzUy/ZTQzZjg1YmYyZGY4/Mjg2NzdmM2YyOGVh/YTBhOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}