{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Brands Getting In On Animal Crossing, The Allbirds x Adidas Partnership, And How To Keep The DTC Momentum Going (Ecomm Noms #5)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6e482c5a\"></iframe>","width":"100%","height":180,"duration":1436,"description":"First of all, wtf is Animal Crossing and why should you care? Don't worry, Kristen breaks it down in an Animal-Crossing-for-Dummies kind of way. Which, honestly, was perfect. Allbirds and Adidas are redefining the world of partnerships and joining forces to create a high-performance sneaker with the lowest possible carbon emissions. TBD on a release date for these babies, but sign me up. And what brands need to be thinking about if they want to keep building on the momentum the DTC space has been seeing since the pandemic hit. ","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}