{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HR Voices","title":"David Alsop, CHRO at Ultradent","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6e4d1091\"></iframe>","width":"100%","height":180,"duration":1104,"description":"How do you keep a global, mostly non-desk workforce informed, aligned, and proud to belong?\nDavid Alsop, Chief Human Resources Officer at Ultradent Products, a global manufacturer of dental and oral health products, explains how his team connects a multilingual frontline through clarity, short-form video, and practical AI.\nHe shares why HR must act like content creators, how mobile-first comms outperform text for factory teams, and how translation tech now removes costly barriers across 20+ languages.\nDavid also details Ultradent’s onsite-first philosophy, how to define flexibility by role without dividing office and line workers, and why recruiting with radical clarity prevents mis-hires. He breaks down “culture charters” that turn values into daily behaviors, job-level guides that set expectations, and a leadership frame—360 care that balances employees, customers, and company results.\nExpect actionable examples, from filming on an iPhone with a gimbal to using Microsoft Copilot, ChatGPT, and Viva Engage to scale clear, inclusive communication.\n\nKey Timestamps\n\n- [00:45] – Guest intro: Ultradent’s global footprint and the “apex” of individualism and unity\n- [01:51] – What’s unique about HR in manufacturing vs. tech: keeping non-desk workers connected\n- [04:01] – HR as content creators: short-form video, mobile-first comms, filming on the floor\n- [05:57] – Practical AI: Copilot/ChatGPT to refine tone, translation at scale, Viva Engage\n- [08:52] – 2026 people challenges: engagement vs. “apex connection” and recruiting with clarity\n- [11:15] – Onsite-first culture: collaboration, trust, and defining flexibility by role\n- [14:29] – From values to behaviors: culture guides, job-level expectations, and team charters\n- [16:36] – 360 care: balancing employees, customers, and company performance\n\nTakeaways\n- Make HR a content studio: use short, mobile-first video to reach frontline teams; film, interview, and ship usable clips.\n- Leverage AI to sharpen communications...","thumbnail_url":"https://img.transistorcdn.com/ICj-SdAh1nzlUbpg9TUNmSjJhLHXAqS1LpGATLia9gE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNmVk/YTIzMTQ5Y2RkMjQx/ZWUwNTFhMTE1Y2Nl/NGI5Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}