{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"Rewind: Esther Kiss - Secrets of Earned Media with Esther Kiss","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6e68488f\"></iframe>","width":"100%","height":180,"duration":1752,"description":"Earned media is a game changer…\n\nIt says to your future clients that you’re an expert and the media agrees.\n\nToday there are more opportunities for earned media than at any point in history. \n\nTraditional media—TV, radio, print—and their online outlets…\n\nPodcasts…\n\nBig YouTube channels…\n\nLive streams…\n\nAll have the impact of earned media.\n\nIn this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}