{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy","html":"","width":"100%","height":180,"duration":3424,"description":"What’s folks, today I’m pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform.Summary: In the contentious debate over Packaged and Composable CDPs, Michael delivers a clear-eyed perspective that cuts through the hype. Rejecting the idea that Pacakged CDPs are becoming obsolete, he emphasizes the continued importance of data quality, integrity, and privacy, and he warns against becoming entangled in marketing illusions. He also highlights the need for adaptability, dismissing some of the more pervasive myths in the martech landscape, such as the magic of zero copy data. With strategic acquisitions, mParticle is focusing on intelligence and automation, aiming to be more than just “simple pipes” in data management. Michael’s insights provide a grounded roadmap, focusing on genuine value creation and thoughtful navigation of the complex industry that is Customer Data Platforms.About MichaelMichael got his start as an analyst at Accenture and later focused on customer acquisition and marketing strategy for a mobile content companyHe entered the entrepreneurial world founding interclick in 2005, a data-valuation platform for advertisersHe ran the company as President and took the company public in 2009 and sold to Yahoo in 2011 for $270M He’s been on the Board of Directors for several companies including Adaptly and BrightLineHe’s a volunteer at Southampton Animal ShelterHe’s also a Mentor at TechstarsAfter a year as VP of Optimization and Analytics at Yahoo after his company’s acquisition, Michael took on his second venture, co-founding mParticle in 2013mParticle is a global, remote-first company that provides a real-time AI customer data platform.  They help get the highest quality customer data to any system that marketers or product managers use – ultimately improving customer experiences.  They work with big players and small, fueling the customer success of brands like Paypal, Seatgeek, Venmo,...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}