{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Confidently Price Floral Installations — My Simple Square-Foot Formula","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6eb2a1ee\"></iframe>","width":"100%","height":180,"duration":790,"description":"Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. \nThis episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.com/mastermind. This video is a must-watch for florists looking to streamline their workflow and enhance their offerings.\n00:00 Introduction to Floral Installations\n00:27 Breaking Down the Installation Process\n01:49 Calculating Costs and Pricing\n03:15 Estimating Flower Quantities\n05:44 Finalizing Retail Prices\n10:39 Advanced Tips and Upcoming Trainings\n12:29 Conclusion and Further Learning Opportunities","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}