{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lend and Lead","title":"SE01 E30 Instagram DMs Are Closing More Deals Than Cold Calls | Katie Skaggs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ec6b7ad\"></iframe>","width":"100%","height":180,"duration":2521,"description":"The mortgage industry loves to sell a polished success story. Easy commissions. Endless referrals. A predictable pipeline. The uncomfortable reality is very different. In this episode, Katie Skaggs exposes the hidden truth behind modern mortgage sales, the broken assumptions about lead generation, and why outdated strategies are failing loan officers in today’s housing market. From closing millions in loan volume while pregnant to rebuilding a pipeline from scratch, Katie reveals what nobody tells you about surviving and thriving in the mortgage industry.\nIn this powerful conversation, Katie Skaggs shares her unconventional journey from entering the mortgage world straight out of college to becoming a high performing sales professional producing $18 million in loan volume in a single year while raising three children.\nHer career spans retail lending, wholesale mortgage sales as an account executive, and returning to the broker channel where she rebuilt her business through relentless prospecting and modern relationship building.\nThis episode explores mortgage sales strategy, real estate partnerships, social media lead generation, and referral marketing.\nKatie breaks down how she blends cold calling, Instagram outreach, and consistent relationship nurturing to connect with real estate agents and create a steady stream of referral partners.\nI hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly.\n – Sam and the Lend & Lead podcast team\nConnect with Sam Abazari on LinkedIn: https://www.linkedin.com/in/samabazari/\n Visit the Level Up LO community: https://www.skool.com/level-up-lo/about?ref=2cb859523a28420d8762609bd56c7694\nListen to Lend & Lead on these podcast platforms:\n Spotify: https://open.spotify.com/show/1RQyoXtGzt5yOC9TZjYvBk\n Apple Podcasts: https://podcasts.apple.com/us/podcast/lend-and-lead/id1832440770\n Amazon Podcasts:...","thumbnail_url":"https://img.transistorcdn.com/NtC3RC-h_9srUCkJdavlwad9f5q-Q3ZkTsxwoj66b-E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZWEz/MmM0NjZjMWU3YTJi/OWQ3NTJkNTQ1YWZm/MGU1My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}