{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":"[Ep549] How to use Youtube Shorts to market your indie game","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ecba384\"></iframe>","width":"100%","height":180,"duration":3706,"description":"In episode 549 of 'Coffee with Butterscotch,' the brothers dig into how short-form video fits into indie game marketing and why it should be part of development from the start. They talk about tools, storytelling, and the strange logic of YouTube Shorts and TikTok, then get into what engagement metrics actually mean and how to use them without overthinking it. The conversation focuses on experimenting, learning from the data, and using community feedback to shape both your game and your marketing.\nSupport How Many Dudes!\nOfficial Website: https://www.bscotch.net/games/how-many-dudes\nTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI\nSteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes\n00:00 Cold Open\n00:25 Introduction and Welcome\n02:47 Creating Engaging Short-Form Content\n05:34 Tools and Techniques for Video Editing\n08:39 Understanding YouTube Shorts\n11:50 Crafting Compelling Stories in Shorts\n14:39 Experimentation and Iteration in Content Creation\n21:19 Engagement Strategies for Video Launches\n26:21 Understanding Video Performance Metrics\n28:38 The Importance of Stick Rate\n32:14 Algorithm Behavior and Video Longevity\n40:31 Translating Engagement into Sales\n44:38 Engagement Challenges with YouTube Shorts\n46:49 Analyzing Video Performance and Viewer Retention\n49:07 Understanding YouTube's Algorithm and Game Discovery\n54:11 The Importance of Video Structure and Viewer Engagement\n59:44 Identifying Signals of Success in Game Development\n01:03:46 Community Insights and Sharing Data for Growth\nTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. \nIf you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! \nSubmit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to...","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}