{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"Why Revenue Is the Wrong Number | ProfitPeak | Carla Penn-Kahn","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6f06f262\"></iframe>","width":"100%","height":180,"duration":2292,"description":"\nHow Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template\nCarla Penn-Kahn is the co-founder and CEO of ProfitPeak, an operating platform that gives eCommerce brands real-time visibility across advertising spend, inventory, and contribution margin. In this episode, Carla shares research conducted alongside James Hurman and Klaviyo showing that brands that discount most frequently grow the slowest — and reveals that 68% of discount orders go to existing customers who would have bought at full price anyway. She and Nate dig into inventory segmentation as a smarter alternative to blanket discounting, the marketing and operations disconnect that keeps most teams flying blind, and what agentic commerce means for eCommerce margins over the next two to three years. If you have ever pulled a discount to hit a monthly revenue number and wondered whether it actually worked, this episode has the data to answer that question.\nConnect with Carla here:\nLinkedIn: https://www.linkedin.com/in/carla-penn-kahn-0384b0a/\nWebsite: https://profitpeak.io\nI hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. \n- Nate and the Profits on Purpose podcast team\nConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/\nVisit the Future Ready CFO website here: https://www.futurereadycfo.com/\nJoin the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletter\nListen to Profits on Purpose on these podcast platforms:\nSpotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXI\nApple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087\nAmazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087\n#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}