{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HVAC Full Blast","title":"Beyond the Job Boards: A New Approach to HVAC Recruiting","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6f0fcca5\"></iframe>","width":"100%","height":180,"duration":3218,"description":"Finding qualified HVAC technicians is one of the biggest challenges facing contractors today. But what if your next great hire isn't actively searching for a job?\nIn this episode of HVAC Full Blast, Mary Carter and Stephen Ross sit down with Sam Beiler, cofounder and CEO of BoostPoint, to explore a different approach to recruiting: using social media to reach passive job seekers through platforms like Facebook, Instagram, and TikTok.\nSam breaks down how social recruiting works, why it differs from traditional job boards, and how HVAC contractors can use targeted messaging, video, streamlined applications, and better follow-up to connect with candidates who may be open to a new opportunity, even if they aren't actively searching.\nStephen also shares real-world examples from his HVAC business, including how social media helped his company connect with high-performing employees they might never have found through a traditional job posting.\nIn this episode:\nWhy passive candidates can be an untapped recruiting opportunity\nHow Facebook and Instagram recruiting ads work\nWhat to include in an HVAC recruiting ad\nWhy video can help introduce candidates to your company before the interview\nHow to simplify the application experience\nWhy texting may be more effective than email for candidate follow-up\nRecruiting experienced technicians vs. relying solely on active job seekers\nHow AI is changing the traditional job application process\nBuilding an employer brand that attracts talent\nWhy recruiting should be treated as seriously as customer acquisition\nHow social recruiting can support your overall local brand awareness\nWhether you need your next service technician, installer, salesperson, or several new employees to support growth, this conversation offers a fresh way to think about finding and attracting great talent.\nLearn more about BoostPoint at boostpoint.com.\nHave an idea or question for HVAC Full Blast? We'd love to hear from you.\n#HVACFullBlast #HVAC #HVACBusiness...","thumbnail_url":"https://img.transistorcdn.com/mpZnTzvEceEyGLf-uyjcSSMw5Ek7xCTjwbjHU-0jA2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTg5/YzYyN2YxZTBjZTBk/YmY2MDg3NmEzNDRj/YzAyZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}