{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Commerce is Chaos","title":"🧇 EMILY GRODEN // EVERGREEN FOUNDER & CEO","html":"","width":"100%","height":180,"duration":2543,"description":"Emily Groden has built Evergreen into one of America's fastest-growing frozen breakfast brands, scaling from a household Vitamix to $9.3 million in retail sales across 8,000+ stores. A Harvard Law graduate who cold-emailed her way from corporate law to General Counsel at three-Michelin-star Alinea, she launched Evergreen in 2020 with zero CPG experience. Now her fruit-and-vegetable-packed frozen waffles are stocked at Whole Foods, Walmart, Target, and Kroger nationwide, with 2025 revenue projected to more than double to $26 million.🔧 Status Quo Disruption Framework - Method for applying challenger mindset from high-end hospitality to mass-market CPG operations📊 Manufacturing Insourcing Decision Matrix - Process for evaluating when to build your own facility versus continuing co-man search during scaling🤝 Customer Feedback Integration - Approach to using trade show insights to drive complete rebrands that increase sales 50% overnight⚙️ Multi-Line Portfolio Management - Framework for expanding product lines to serve different customer segments while maintaining operational focus📈 Hyperscale Distribution Strategy - System for managing 600 to 8,000 retail doors in two years without breaking operations🎯 Frozen Category Unit Economics - Methods for structuring pricing and efficiencies to compete against legacy players in capital-intensive categoriesWhether you're launching in the frozen aisle or scaling clean-label products, Emily's frameworks will help you challenge category assumptions, make strategic manufacturing decisions, and execute operational infrastructure for hypergrowth.Perfect for: Frozen food entrepreneurs, clean-label brand founders, lawyer-to-founder transitions, category disruptorsGuest: Emily Groden - Founder & CEO, Evergreen Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless CommerceThis episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss...","thumbnail_url":"https://img.transistorcdn.com/bNXVWrk84NRexo_OMz8-IRDb6B8myS4QpRfZ2BPHji8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xM2Nm/ODM4MjkyNzU4MTI1/NTMzYjFmYzg0MWFm/YmFkYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}