{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#241 - Breaking Into Misfits Market: What the Buying Team Actually Wants","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6f2fc93b\"></iframe>","width":"100%","height":180,"duration":3088,"description":"\nThink Misfits Market is just a place to offload short-coded inventory? Think again. In this episode, Daniel Scharff sits down with the Misfits Market buying team — Steve Edelman, Jessie Kimsey, and Emma Dineen — to pull back the curtain on the \"new\" Misfits Market and what it really takes to get your brand into their curated assortment.\n\nFrom the treasure hunt experience they've built for subscribers to the live brand pitching session at the end, this one is packed with insight for any emerging CPG brand looking to crack e-commerce.\n\nYou will learn:\n\nHow Misfits evolved from rescued produce to a tightly curated grocery destination of ~1,100 SKUs\nThe three pathways to get on their platform: opportunity buys, LTOs, and replenishment\nWhat a winning pitch email actually looks like (hint: know their assortment before you reach out)\nWhy transparency about your pricing, MOQs, and operations matters more than a perfect margin\nWhat categories they're actively looking to fill right now: dairy, frozen, charcuterie, and more\nWhy some brands that underperform elsewhere absolutely soar on Misfits — and the \"1 in 1,100\" advantage\nLive brand pitches from the audience — and which ones made the Misfits team's eyes go wide\n\n\nEpisode Links:\nBrands who pitched:\n\nVital Halva — Brooklyn sesame bar, 19g fiber, 12g protein: https://vitalhalva.com/\nVeggie Vice — Freeze-dried veggie chips (zucchini & salt, broccoli sour cream & onion), viral on TikTok: https://www.veggievice.com/\nNout — Macadamia nut butter with black sesame and matcha: https://www.merriam-webster.com/dictionary/nout\nAveyo  — Avocado mayo made from actual avocados, 75% less fat/calories than oil-based mayo: https://www.aveyolife.com/ \nLittle Gourmets — Fresh, veggie-rich, globally inspired baby food: https://lilgourmets.com\nPtashka — Fully cooked frozen sweet & savory crepes: https://www.ptashkacrepes.com\nPezzy Pets — Pet treats made from invasive species sourced from fishermen and hunters: https://pezzypets.com/\nSAYSO  —...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}