{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 218: Finding Your Core Problem...","html":"","width":"100%","height":180,"duration":1219,"description":"Easily, one of the biggest hurdles that people have to overcome right from the start is knowing what their business value will be.   Business value is measured in many ways, but starts with knowing the big problem you solve…   Today, I'm gonna teach you about My Core Problem Planner.   When I was young, I did a lot of backpacking with my Dad. He grew up on a farm and loves the outdoors, my whole family loves the outdoors.   We’d go camp out by creeks and streams and play in them. CANOEING AND GROWING BUSINESS Well, I remember coming back from one campout, I don't remember how we got on the topic, but my dad told me that MOST people will NOT actually do a lot of the things that they wanna do life because rather than go get them, they’ll wait for things to come to them…   It was a father-son moment that had a BIG impact on my brain. My Dad said:   “Look, Stephen, most people go through life as if they're in a canoe without a paddle. They're in a very slow moving river and because it's moving they feel progress in their life... and so they won't pick up the oar and start paddling.”   He told me:   “Most people will never pick up the oar that's already in the canoe and use it to start pushing in the direction they wanna to go.   Most people just wait for the current of life to take them different places. They will change because life is change, and they'll progress because life happens to them...   But very few are actually willing to pick up the freaking oar and do something with it.”   However, some people who DON’T even have an oar will get creative and grab a branch as they're floating down the river and break it off  and use it until they can find an oar or make one.”   That analogy has stuck in my head for a long time because it’s fascinating.   Very few people in this life are willing to actually pick up the oar and start moving.   ARE YOU PADDLING?   So when you think about the amount of competition that's out there, it's really it's NOT me versus EVERYONE....","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}