{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Calling BS in the Sauce Aisle: How One CPG Brand is Taking on Big Food","html":"","width":"100%","height":180,"duration":2273,"description":"If you’ve ever stood in the grocery aisle staring at a wall of “clean,” “natural” or “better-for-you” labels and wondered what any of it actually means, you’re not alone.\n\nIn this episode of Retail Remix, host Nicole Silberstein speaks with Anna Vocino — actor, comic, cookbook author and founder of Eat Happy Kitchen — about what it really takes to build a clean-label CPG brand in a market dominated by food giants.\n\nAnna shares how her celiac diagnosis set her on a hunt for better-for-you foods that has evolved into a thriving food business and why breaking into grocery requires far more than a great-tasting product (although that matters). From label confusion and ingredient trickery to slotting pressure, promo costs and the realities of wholesale expansion, this conversation offers a candid look at what it takes to build a mission-driven food brand from the ground up.\n\nKey Takeaways\nHow Anna turned her personal health journey into cookbooks, a podcast and the growing CPG brand Eat Happy Kitchen;  \nWhy building a clean-label food brand means constantly pushing back against misleading ingredient claims and grocery aisle “trickery”;  \nHow to navigate the challenge of not just getting on shelves but staying there by driving trial and managing margin pressure;  \nWhy Anna’s direct-to-consumer community remains essential for the brand even as it expands to more than 1,300 retail doors; and\nWhat Anna’s background in acting and comedy has taught her about pitching, negotiating and surviving the “Walmart wince.”\nPLUS…Stick around to the end to hear the voice Anna would give one of her best-selling products. \nRelated Links\nExplore Eat Happy Kitchen’s sauces, spices and snacks\nRelated reading- Small Business, Big Ideas: Eat Happy Kitchen’s Recipe for Breaking into a Crowded Market\nGet more retail industry insights from Retail TouchPoints\\\nSubscribe and catch up on all episodes of Retail Remix","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}