{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Latest CPG Deals and Market Insights: Drew Fallon, CEO Iris Finance","html":"","width":"100%","height":180,"duration":2369,"description":"\nIn this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Drew Fallon, Co-Founder and CEO of Iris Finance, an AI-powered financial planning and forecasting platform helping emerging consumer brands make smarter financial decisions, improve profitability, and prepare for long-term growth.\n\nBefore launching Iris Finance, Drew spent nearly a decade building and scaling consumer brands, including serving as CFO of Mad Rabbit during its rapid growth. Today, through Iris, he works alongside hundreds of CPG founders, giving him a unique perspective on fundraising, acquisitions, financial planning, profitability, and the market forces shaping the next generation of consumer brands.\n\nHannah and Drew take a step back to examine the broader CPG landscape, discussing the current acquisition environment, why headline acquisitions don't always reflect the overall health of the market, and how founders should think about building businesses that remain valuable regardless of shifting investment cycles. They also explore where strategic buyers are placing bets, how changing consumer behavior is reshaping billion-dollar portfolios, and why the strongest brands continue to focus on financial fundamentals instead of chasing short-term trends.\n\nListen in as they cover:\nWhy today's acquisition headlines don't tell the full story of the CPG market\nThe difference between mature categories and emerging white-space opportunities\nWhy strategic buyers are restructuring portfolios and actively searching for new growth\nHow founders can build companies with real exit potential\nThe categories attracting the most acquisition and investment activity\nWhy valuation multiples have changed over the past several years\nHow profitability and contribution margins have become increasingly important\nWhy scaling revenue without healthy fundamentals can actually reduce enterprise value\nHow GLP-1 medications and changing consumer behavior are creating entirely new markets\nThe biggest...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}