{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Take F*cking Risks: 3 Ways to Get Noticed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6f4aecda\"></iframe>","width":"100%","height":180,"duration":3474,"description":"There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.\nToday’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.\nTopics covered:\nWhy companies struggle to get noticed and the research that backs it up\nCreativity should inform the tactics not the other way around\nHow Innocent Smoothies set themselves apart with a simple marketing idea\nThe first step Paul and team when working with a new client\nWhy actual consumer observation is more valuable than any other consumer information\nWhy it is easier to get noticed in the B2B world rather than the B2C world\nThe marketing world needs more troublemakers\nWhy Mellor & Smith only presents one idea to their clients\nTalented team members outproduce proprietary systems\nThe “Yes, and...” Technique\nWhy the best ads all have one common theme\nThe reason Mellor & Smith got rid of 70% of their clients after 5 years\n\nResources mentioned:\nMellor & Smith\nTake Fucking Risks Events\nRyan Wallman Twitter\nInnocent Smoothies\nDavid Abbott\nMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy\nDave Trott\nDave Dye\nVikki Ross\nPaul on LinkedIn\nPratfall Effect in Marketing: Admit Your Flaws to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}