{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Voice In My HED","title":"How to Beat Spotify's \"Skip\" Button","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6f5e8306\"></iframe>","width":"100%","height":180,"duration":555,"description":"Spotify is testing a new way for podcast listeners to skip past ads, and some prominent voices in podcasting are already predicting disaster.\nNeil thinks they may be worrying about the wrong problem.\nThis episode goes back nearly 30 years to Howard Stern, detours through the Super Bowl, Guns N’ Roses, Bud Light, Rick Moranis and some of the most successful radio commercials ever made — all in search of a lesson podcasters might want to remember before declaring war on the “Skip” button.","thumbnail_url":"https://img.transistorcdn.com/iAqL2V43nEvIVrIVhxkVAtcdTpOp_dLbUgHwILVpicc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNWM5/ZTA2NDcyMzYzMDRi/NmE4YTA1ZWNmMTBj/NjdhMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}