{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"077 | Chris Le Beau | Scaling Cocktail Culture | Decoding Cocktails Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6fa876ed\"></iframe>","width":"100%","height":180,"duration":2181,"description":"In this episode of the Maffeo Drinks Podcast, we have an insightful discussion with Chris Le Beau, who transitioned from a strategic consulting role into the world of mixology. \n\nThe conversation explores Le Beau's passion for cocktails and the journey of learning and teaching cocktail-making. \n\nKey topics include the importance of mastering classic cocktails like the Old Fashioned, the impact of consumer perceptions on cocktail culture, and the significance of designing accessible yet informative menus in bars. \n\nWe also discuss effectively bridging the gap between complex mixology and everyday cocktail enjoyment. \n\nThroughout the episode, the emphasis is on refining the basics and imparting knowledge to create a better drinking experience for everyone.\n\n\n00:00 Welcome to the Maffeo Drinks Podcast\n00:27 Guest Introduction and Background\n01:09 Journey into Mixology\n03:51 From Passion Project to Business\n04:23 Consumer Perspective on Cocktails\n10:57 The Importance of Cocktail Fundamentals\n13:05 Challenges in Cocktail Culture\n28:17 Menu Design and Customer Experience\n33:30 Closing Remarks\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Chris Le Beau","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}