{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Streamlined Solopreneur: Solo Ops to Stop Doing Everything Yourself","title":"Discovering What Customers Really Want with Georgiana Laudi","html":"","width":"100%","height":180,"duration":3290,"description":"I remember touring a Murano Glass factory on my honeymoon to Italy. Basically as soon as we stepped foot into the place, a man giving us the tour had us pegged. So when it came time to sell us something, he didn’t just ask us if we wanted to buy some glass art. \n\nHe painted us a picture of a unique conversation piece that we can put in our home, to help us remember this time at the beginning of our marriage. To turn into a family heirloom for when we have kids and grandkids. He wasn’t selling us glass. He was selling us a vision of our future. And it worked like gangbusters. \n\nSo how can we do that for our customers? That’s what Georgiana Laudi is here to talk to us about. She is the co-author of Forget the Funnel, a book that had a profound effect on my business – and today, we’re talking all about jobs to be done, research, and capturing the voice of our customers. \n\nTop Takeaways\nUnderstand the \"Jobs to Be Done\": Customers aren't buying products themselves, but rather the solutions the products offer. Identify the specific jobs your product or service helps customers accomplish. \nCapture the Voice of the Customer: Conduct customer interviews to capture actual language and patterns from customer conversations. \nContinuous Customer Research: Regularly conduct foundational research every 6-12 months and ensure it's continually validated based on industry shifts. \nShow Notes\nGeorgiana Laudi\nGeorgiana on Forget the Funnel\nWhat are Jobs to be Done?\nDemand Side Sales\nForget the Funnel\nHow to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson\nCopyhackers\nForget the Funnel Podcast","thumbnail_url":"https://img.transistorcdn.com/nq_pjlsCtf_gZsZgJt2zE_K-ctRxRghMx5yw__A5N-k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZGI4/ODM5MTFiNWEwYTVk/YTA0NGI0ZDA1NzM1/MWY4ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}