{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Measure Pod","title":"#54 The current state of play with GA4","html":"","width":"100%","height":180,"duration":2190,"description":"**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.**\r\n---\r\nQuote of the episode from Dan: \"Time and time again, we get people with Universal Analytics and they're using their data and just assume it's complete, without realising their cookie banner is not tracking a bunch of stuff when people don't accept the cookie to be set.\"\r\nQuote of the episode from Dara: \"People who are desperately trying to get upskilled on GA4 then have to explain GA4 to the wider business, who maybe still don't really fully understand Universal Analytics.\"\r\n---\r\nThis week Dan and Dara reflect on the current state of play with Google Analytics 4 (GA4), with migrations being a hot topic at the moment for Measurelab. But they try to also look beyond purely the migrations, and discuss what they think might be coming around the corner for GA4 - especially when Universal Analytics (UA) is turned off in July 2023.\r\nSince the recording of this episode, news about a new US-EU data transer agreement has come out and more information is expected to be shared next week! - https://politi.co/3fsRVo7.\r\nDenmark's Danish Data Protection Agency ruling on the legality of GA (Universal and GA4) - https://bit.ly/3fqOZYX.\r\nIn other news, Dan finally gets through all the weddings and Dara tidies his office (and goes to a gig)!\r\nFollow Measurelab on LinkedIn - https://bit.ly/3Ka513y.\r\nIntro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.\r\nIf you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.\r\nThe post #54 The current state of play with GA4 appeared first on Measurelab.","thumbnail_url":"https://img.transistorcdn.com/MNg0Rb63fATccdjqg1qk-3qBAv_bsbW8YuHRHc46oKk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZThm/ZDQ5OThjM2I4NGFj/OTEyNzVmNjRkYzA0/YWZiMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}