{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S2E2: SEO + Websites + Content Featuring Thomas Ciampa","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ffb7dc6\"></iframe>","width":"100%","height":180,"duration":2835,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQDo you think SEO is dead?If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance. In our conversation, Thomas speaks on:Marketing encompasses both brand-building and sales-focused strategies.Adapting marketing strategies to client needs and the season is crucial for success.Quality content and website design play a significant role in SEO.Balancing work and life is important for personal well-being and professional success.Discipline is a critical virtue that can lead to personal growth and achievement.Chapters00:00 // Defining Marketing01:21 // Balancing Brand and Sales02:00 // Tailoring Strategies to Client Needs03:23 // The Importance of Branding04:19 // The Interplay Between Brand and Performance Marketing05:28 // Avoiding Repetitive Marketing Strategies06:57 // Adapting Marketing Strategies to the Season08:36 // The Evolution of SEO09:33 // The Value of Quality Content in SEO10:31 // The Perception of SEO11:46 // The Challenge of Keeping Up with SEO Trends13:19 // The Importance of Website Design in SEO16:11 // The Impact of Website Design on User Experience17:02 // The Neglected Aspect of Website Design in SEO19:16 // The Need for Better Website Design20:16 // The Importance of Website Functionality21:35 // The Connection Between Website Design and User Behavior22:57 // The Disconnect Between Personal Experience and Website Design25:20 // Separating Work and Life27:27 // Balancing Work and Life Seasons28:36 // The Privilege of Work-Life Balance29:30 // The Value of Discipline35:15 // The Power of Discipline37:36 // The Importance of Self-Worth39:25 // The concept of worthiness41:19 // Finding worthiness in the present moment42:24...","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}