{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"S2E2: SEO + Websites + Content Featuring Thomas Ciampa","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/6ffb7dc6\"></iframe>","width":"100%","height":180,"duration":2835,"description":"Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/\nWatch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ\n\nDo you think SEO is dead?\n\nIf so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.\n\nWe cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance. \n\nIn our conversation, Thomas speaks on:\nMarketing encompasses both brand-building and sales-focused strategies.\nAdapting marketing strategies to client needs and the season is crucial for success.\nQuality content and website design play a significant role in SEO.\nBalancing work and life is important for personal well-being and professional success.\nDiscipline is a critical virtue that can lead to personal growth and achievement.\n\nChapters\n00:00 // Defining Marketing\n01:21 // Balancing Brand and Sales\n02:00 // Tailoring Strategies to Client Needs\n03:23 // The Importance of Branding\n04:19 // The Interplay Between Brand and Performance Marketing\n05:28 // Avoiding Repetitive Marketing Strategies\n06:57 // Adapting Marketing Strategies to the Season\n08:36 // The Evolution of SEO\n09:33 // The Value of Quality Content in SEO\n10:31 // The Perception of SEO\n11:46 // The Challenge of Keeping Up with SEO Trends\n13:19 // The Importance of Website Design in SEO\n16:11 // The Impact of Website Design on User Experience\n17:02 // The Neglected Aspect of Website Design in SEO\n19:16 // The Need for Better Website Design\n20:16 // The Importance of Website Functionality\n21:35 // The Connection Between Website Design and User Behavior\n22:57 // The Disconnect Between Personal Experience and Website Design\n25:20 // Separating Work and Life\n27:27 // Balancing Work and Life Seasons\n28:36 // The Privilege of Work-Life Balance\n29:30 // The Value of Discipline\n35:15 // The Power of Discipline\n37:36 // The Importance of Self-Worth\n39:25 // The concept of worthiness\n41:19 //...","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}