{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Find the Right Growth Channels & Generate Long-term Revenue","html":"","width":"100%","height":180,"duration":3784,"description":"“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?\nMy guest today will tell you how to identify the right channels to generate long-term revenue.\nThis week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.\nIn this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.\nTopics covered:How networking and \"give-first\" mentality has helped Guillaume's careerWhy the wrong incentive can force marketers to fall into shady marketing tacticsEvaluating the quality and quantity of your sales prospectHow Guillaume go about auditing marketing channelsWhy you can't use the same marketing channels repeatedlyHow to build a potential buyer profile beyond traditional demographic informationHow Guillaume find creative ideas for growth campaignsWhat Guillaume thinks marketers should learn in the next 5, 10, and 50 yearsResources mentioned: DriftSegmentMentionG2MonkeyLearnNUMAClearbitMadKuduIntercomCustomer Acquisition Cost (CAC)DatanyzeSendosoGorgiasInfluence by Robert CialdiniPre-Suasion by Robert CialdiniFreakonomicsPredictably Irrational by Dan ArielyThe Choice Factory by Richard ShottonMarketing Psychology: 5 Little Known Facts About Consumer Behavior in AdvertisingGuillaume’s LinkedInHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}