{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Find the Right Growth Channels & Generate Long-term Revenue","html":"","width":"100%","height":180,"duration":3784,"description":"“Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way?\nMy guest today will tell you how to identify the right channels to generate long-term revenue.\nThis week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment.\nIn this episode, you’ll learn how to audit a marketing channel, craft buyer personas beyond traditional demographics, and generate creative growth ideas.\nTopics covered:\nHow networking and \"give-first\" mentality has helped Guillaume's career\nWhy the wrong incentive can force marketers to fall into shady marketing tactics\nEvaluating the quality and quantity of your sales prospect\nHow Guillaume go about auditing marketing channels\nWhy you can't use the same marketing channels repeatedly\nHow to build a potential buyer profile beyond traditional demographic information\nHow Guillaume find creative ideas for growth campaigns\nWhat Guillaume thinks marketers should learn in the next 5, 10, and 50 years\nResources mentioned: \nDrift\nSegment\nMention\nG2\nMonkeyLearn\nNUMA\nClearbit\nMadKudu\nIntercom\nCustomer Acquisition Cost (CAC)\nDatanyze\nSendoso\nGorgias\nInfluence by Robert Cialdini\nPre-Suasion by Robert Cialdini\nFreakonomics\nPredictably Irrational by Dan Ariely\nThe Choice Factory by Richard Shotton\nMarketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising\nGuillaume’s LinkedIn\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}