{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Number","title":"Episode 135 - Transforming Your Business with LinkedIn with Jon Keel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7048f5a4\"></iframe>","width":"100%","height":180,"duration":1981,"description":"John Keel's Entrepreneurial Journey and Mastering LinkedIn\n\nIn this episode of The Real Bottom Line, host Wendy interviews John Keel about his diverse entrepreneurial journey and the valuable lessons he has learned along the way. At 77, John shares his experiences from his three vastly different careers, including the launch and sale of a successful water treatment business. He discusses his transition into the internet business and becoming a pioneer in online marketing before turning his expertise to LinkedIn. John delves into the importance of a well-structured LinkedIn profile, consistent engagement, and the significance of relationship-building over selling. He offers practical tips for small business owners and entrepreneurs to leverage LinkedIn effectively, highlighting the need for patience, consistency, and providing value.\n00:00 Introduction and Guest Welcome\n00:18 John Keel's Entrepreneurial Journey\n02:03 Transition to Online Marketing\n03:20 Building a Successful Online Business\n04:14 Impact of the Pandemic and Pivot to LinkedIn\n05:07 Deep Dive into LinkedIn Strategies\n09:54 Personal Reflections and Lessons Learned\n17:18 Optimizing LinkedIn Profiles\n20:43 Effective LinkedIn Engagement\n24:09 Consistency and ROI on LinkedIn\n31:04 Final Thoughts and Contact Information","thumbnail_url":"https://img.transistorcdn.com/D12ba7JW-PGdd44Wu708yaH4zadpc44rOFn3Sk95kkU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOThh/NWY5NjRiNTlkZjEw/YjRlZjRjNmQ1ZTI1/ODI5Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}