{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Product Management Tech Brief By HackerNoon","title":"We Grew Active Deposit Share From 27% to 40% — Then Growth Stalled","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7057a584\"></iframe>","width":"100%","height":180,"duration":637,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/we-grew-active-deposit-share-from-27percent-to-40percent-then-growth-stalled.\n             We grew CoinHold's active deposit share from 27% to 40% by routing mining rewards into deposits. Here's what worked, what stalled, and what's next. \n            Check more stories related to product-management at: https://hackernoon.com/c/product-management.\n            You can also check exclusive content about #product-management, #product-growth, #user-retention, #startup-lessons, #product-led-growth, #onboarding-optimization, #crm-strategy, #fintech-product-strategy,  and more.\n            \n            \n            This story was written by: @n0omik. Learn more about this writer by checking @n0omik's about page,\n            and for more stories, please visit hackernoon.com.\n            \n                \n                \n                A product post-mortem on growing CoinHold, EMCD's crypto savings product. Before any growth work, we spent ~6 months refactoring a legacy codebase that miscalculated accruals — you can't grow a deposit product on rails that break. The biggest lever was uniquely ours: auto-routing mining rewards straight into deposits, which moved active deposit share from 27% to 40% (an OKR I owned, 2x the target). A profit calculator and a full UX redesign lifted average deposit from $4,200 to $5,000. Then activation tactics hit diminishing returns. Phase two isn't more depositors — it's deeper ones: balance-based rates, recurring top-ups as a habit, and savings goals. Behavior, not rate, is the moat.\n        \n        ","thumbnail_url":"https://img.transistorcdn.com/n3ID_NrF5QddQ_Z6tuv5hgjgSAbrGZ_F8SNbOJEHTJw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxNDI1LzE2ODM1/ODMxMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}