{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Hard to Market","title":"Elevating Experts to Market Dominance with Ann Carden","html":"","width":"100%","height":180,"duration":2423,"description":"Discover the secrets to propelling your expertise-driven business to new heights with Ann Carden on the Hard to Market Podcast. Dive into transformational strategies that go beyond basic branding, leverage your full potential, and harness high-level marketing to close major deals and amplify your influence.Here are a few topics we’ll discuss on this episode of Hard to Market Podcast.Elevate beyond entry-level offeringsSpecialization should be market-specificLeverage assets to build client relationshipsAvoid the \"one-trick pony\" approach to businessPremium market strategies drive bigger profitsResources:Expert In You Marketing & MediaPodcast ChefExpert In You PodcastConnect with Ann Carden:LinkedInConnect with our host, Brian Mattocks:LinkedInEmailQuotables:18:14 - McKinsey and Deloitte have said that like the consulting and the professional service industry is going to hit trillions of dollars in the next two years, in 2026 and 2027. But they also said that the premium market is going to be where the real opportunity is which is great news for me because that's where I help people play, right? So I'm like, oh, yes, sounds good. This great. Finally, now it's not a want anymore. Now it's a need, right? If you wanna stay relevant in the market, go high.38:33 - Brian: What are the three biggest takeaways that you've picked up in your journey so far?Ann: The three biggest takeaways is get help from someone that can move you faster, really move you forward faster because business is not waiting any longer and it is, you really will become irrelevant very quickly if you are trying to DIY things. So that would be the first thing. A lot of people think they can DIY it, they can get the information, but information doesn't equate to being able to do it. So that's where I believe everybody now needs help because things are moving at warp speed. It's, it's just not like the old days. Right. Yeah. The second thing I would say, especially with AI coming onto the scene, is...","thumbnail_url":"https://img.transistorcdn.com/2mtZGaM87wPDKE73NSAab8UgvrmYb4K33xdDbLuKuT0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1ODk5LzE2ODY4/MzU0NTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}