{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Modern Supply Chain","title":"How to scale a premium brand without losing quality","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/70c70fea\"></iframe>","width":"100%","height":180,"duration":1536,"description":"In a market where fast fashion sets the pace, brands are pushed to produce more and keep up with demand. But how do you scale products built on craftsmanship without letting quality slip?\nIn this episode, guest host Chris de Jong sits down with Yitai Geng, founder and creative director of YITAI, to discuss scaling a premium DTC brand without compromising on custom production and high-quality materials.\nYitai shares how pre-orders limit inventory risk, how he handles viral demand, and how close manufacturer relationships protect quality. He also explains why moving fulfillment closer to production gives YITAI more flexibility as it grows.\nIn this episode, you'll learn:\nHow to scale without compromising product quality\nWhat to do when demand outpaces production\nThe value of staying close to your manufacturers\n\nHighlights\n(00:00) Meet Yitai Geng\n(01:55) Craftsmanship as the brand’s core value\n(07:06) Using pre-orders to reduce inventory risk\n(12:23) How to find the right manufacturing partners\n(17:14) How direct fulfillment drives growth\n(19:09) Using AI to support business operations\n(22:08) Where e-commerce growth is heading next\nResources:\nChris’s LinkedIn: https://www.linkedin.com/in/dejong\nYitai's LinkedIn: https://www.linkedin.com/in/yitai-geng-7a3b97122/\nYITAI’s website: https://www.yitai.la/","thumbnail_url":"https://img.transistorcdn.com/pGa31m1Qi8jvJpQC4it25QVVIlAx_X6Sjzrermi0mLo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNDUx/ZWQ5ZWU1MDQ2ZGY5/YzVjMmY2MmQ2YWFk/MDRkNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}