{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Muthership Creator Strategy","title":"#142 - On Set Production Life","html":"","width":"100%","height":180,"duration":1384,"description":"Today we're talking about real life tv commercial production and how it relates to social media content creators.  Helen covered the stages and crew roles on a shoot, as well as how to connect the dots to yourself as a content creator.Pre-Production: This happens before the shoot where the client sources their team of production experts. Once a crew is established, they all use their expertise to nail down the budget, creative, storyboards, talent, locations, set design, and more. All of this is done to ensure an efficient and smooth shoot day (or days, or weeks, or even months!)Production: Lights, camera, action! Production is where it all gets filmed. The pre production teams all come together to execute on the plan they made the weeks building up to the shoot. This is what you traditionally think of when you image television of movie filming, big cameras, lots of lights, and tons of people on set!Post Production: Once the shoot has wrapped, it goes into post. This is where editors take the footage and string together the different spots, marketing executives secure placement for the ads (or television show), PR teams get publicity, and so forth. How can you use this knowledge for social media?The process of a television shoot can be shortened for your own personal social media content. This of post production as your brainstorming and planning of your content, production as your filming, and post production as the editing, posting, and engaging of your content. Putting it into these three categories can help you plan out content. The Roles on Set Director: This is what @TheMuthership does! This person calls the shots on set and makes sure the vision of the client is captured. Producers: On any shoot, producers are who make things happen. Producers are like event planners but for TV or movie production. There could be one or multiple producers on a given shoot depending on the size. They ensure all logistics go smoothly so that the directors and creatives can...","thumbnail_url":"https://img.transistorcdn.com/IGEiNPcP4VjJINooS42OJ5Bk86KeNJkwGPiAN5TKPTs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kOWJk/NTZlOTdjZWY3ZDkx/ZGE0NzFiMGUwMDdm/ZmU5NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}