{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Admin Avenues Podcast","title":"Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/70d460c0\"></iframe>","width":"100%","height":180,"duration":2142,"description":"Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace with Rachael Bonetti\n\nThe executive assistant profession is changing faster than ever.\nArtificial intelligence is transforming the way work gets done. Organisations are restructuring, expectations are shifting and executives are looking for different kinds of support than they were just a few years ago.\nSo, what separates the executive assistants who are becoming increasingly trusted, influential and indispensable from those whose roles are becoming more transactional?\nIn this episode of The Admin Avenues Podcast, Candice Burningham sits down with leadership strategist and executive advisor Rachael Bonetti to explore one of the biggest conversations shaping the future of the profession.\nTogether, they unpack why this shift isn't about working harder or doing more, but about understanding where value is changing and making intentional choices about where to invest your time, skills and energy.\nWhether you're an Executive Assistant, Personal Assistant, Office Manager or administrative professional, this conversation will challenge the way you think about your role - and help you prepare for what's next.\n\nIn this episode, you'll discover:\nWhy the executive support profession is entering a new era\nThe changing expectations executives have of their EAs\nHow AI is influencing the profession - and why it isn't the whole story\nThe common traits shared by EAs who are expanding their influence\nWhy effort alone is no longer enough to stand out\nPractical ways to position yourself for long-term career growth and relevance\nWhat attendees can expect from Rachael's keynote and interactive masterclass at the 2026 Admin Avenues Conference Series\n\nJoin Rachael Bonetti live at the 2026 Admin Avenues Conference Series\n\nRachael will present her keynote \"Why Some EAs Are Becoming More Valuable While Others Are Becoming Easier to Replace\" at all three Admin Avenues conferences in Adelaide, Sydney and...","thumbnail_url":"https://img.transistorcdn.com/ViWfDNkyCXsY84BcFhqd9szu5I0k2-_BHioDWsaTjfM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mODk5/NjEzMWMzZmQ2YmM3/ZGQyNzViZWJiMWFj/MDUzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}