{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Building a Content Team from Scratch w/ Sonja Jacobs ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/70d7479d\"></iframe>","width":"100%","height":180,"duration":3783,"description":"From how to show ROI to justify new hires, to the core functions that every content team needs, special guest Sonja Jacobs, head of marketing at App Dynamics, shares tips for how to build a content team from the ground up. ","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}