{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Outpost by UserEvidence","title":"Is a major product pivot death for a brand?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/70e6bb35\"></iframe>","width":"100%","height":180,"duration":1248,"description":"Bitly’s CMO, Tara Robertson, shares her customer-centric playbook for transforming Bitly from a link shortener to a full connections platform. From leveraging QR codes to merging physical and digital experiences to using customer evidence, Tara explains how Bitly’s retention-focused marketing impacts every user touchpoint. This episode shares insights on building authentic customer connections while highlighting the metrics that matter in the B2B landscape.Things to listen for:(00:00) Introduction (01:15) Tara’s journey from Sprout Social to Bitly(03:02) Building a customer marketing playbook at Sprout(04:27) Measuring retention and adoption with sub-KPIs(06:37) Bitly’s new direction(07:54) QR codes to 2D barcodes(09:39) Expanding Bitly’s target market - SMBs to enterprise(11:29) Showcasing use cases to support varied customers(13:24) Using customer stories to build trust(17:02) Overcoming challenges in gathering authentic evidenceSubscribe to Mark’s newsletter, Evidently: https://evidently.beehiiv.com/subscribe Learn more about the customer evidence platform that B2B teams at Gong, HackerOne, Sendoso, and more trust at userevidence.com ","thumbnail_url":"https://img.transistorcdn.com/NWLzIlKsRIlZ_sLzX6_-GtrPkfVBzI9GXmW02wxxWBA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82Njc0/ZjM2YjA0MjY3OTZm/YzQzNThjYTkyZDJh/MGY0OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}