{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Growth Mavericks","title":"From Chanel in China to Evowarrior: Marie Berry on Community Led Growth and Bone Health","html":"","width":"100%","height":180,"duration":3191,"description":"In this episode of Growth Mavericks, host Adam Callinan talks with Marie Berry, a marketer turned founder who went from Adidas and Chanel to scaling a joint venture in China from three to 180 people in a year, exiting a software company, and now building Evowarrior, a women first rucking brand. After a DEXA scan revealed early bone loss, Marie dove into bone health, osteopenia, and weight bearing movement, discovering rucking as an accessible way to build strength and bone density. She realized most ruck gear was designed for men, uncomfortable for women, hard to wash, and visually unappealing, so she set out to design a beautiful, functional vest and a modular weight system tailored to women. Marie breaks down how her global brand background shaped her approach, why she accidentally but brilliantly built community before product, how she integrates mindfulness, sauna, and movement into staying sane as a founder and mom, and why fun, discomfort, and listening to your inner voice are core to resilience and long term success.Show NotesYou will hear about:Growing up adopted from Bolivia and raised in Germany, and how that shaped her identity and appetite for discomfort and adventureBuilding a marketing career at Adidas, Ford, and Chanel, then scaling a joint venture in China from three to 180 people in a yearMoving to the United States, bootstrapping a digital consultancy to fund her software startup, exiting that company, and taking a breather in venture capitalThe frozen shoulder and DEXA scan that revealed early stage bone loss and opened her eyes to how critical bone density is for women as they ageWhy bone health is a longevity lever, how bone density peaks in your twenties, and why weight bearing movement like strength training and rucking can helpDiscovering rucking as a practical way to add resistance to everyday life and how a personal 30 day ruck challenge unexpectedly turned into a 100 person communityThe problems with existing ruck vests for women: built...","thumbnail_url":"https://img.transistorcdn.com/AeBQQxJbUf-WSyMMarfVQi6SvNL8t1mMzevKk-UNMwA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmUw/MDA5ZGE4NzFhZWE0/YThiN2I0ODFkNzM0/YWRmNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}