{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Basics of Ad Optimization","html":"","width":"100%","height":180,"duration":253,"description":"If ads are driving traffic to your B2B SaaS, you'll eventually want to make sure you are optimizing that channel to produce better results.\nLet's talk about the basics to get you started here using the example from my latest product.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is how to optimize for more conversions to your potentially relatively new B2B SaaS application. So after you've developed a channel for the early stage launch of your B2B SaaS application, You're gonna want to be measuring how effectively you're converting visitors into prospects, free trial users, paying customers, et cetera, and you're probably gonna be wanting to boost those conversions as much as possible.\nNow, for me, when I'm starting out, especially evaluating an early stage B2B SaaS product that I've recently launched, what I'm looking for is how effectively I'm able to turn those visitors into paying customers. I ultimately want to be able to create what is my funnel, and then measure what. Ultimately success in converting from one stage to another actually looks like.\nSo from a visitor to a free trial user to a paying customer, for example. And if I know that, you know, a hundred goes to 10, goes to one or whatever, then I can work backwards from how many I want of the paying customers to know how many visitors I want, for example, and then anything, any dials that control the traffic that I need to send to ultimately convert into the first category.\nIf I know what my percentages are in terms of my conversion rate for the other categories, I should be able to work my way back towards that outcome that I'm looking for to hit ultimately that number that's going to mean the revenue number I want to hit or whatever. So what I'm trying to share with you here is that you want to build this through the channels that you've found to be the most effective.\nAnd on the earlier. When the...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}