{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Running Retail Media Like a Media Company: Inside Chewy Ads with Frank Mulcahy","html":"","width":"100%","height":180,"duration":2550,"description":"This episode of Unlocking Retail Media  features Frank Mulcahy, Head of Chewy Ads, to talk about what it actually means to run a retail media network like a media company. Frank came to retail media from the ad side and he's spent more than 20 years in digital advertising at Lycos, Yahoo, and Microsoft. He then built Wayfair’s retail media network from scratch in 2016, and, finally, joined Chewy in 2022. Frank explains why his biggest early mistake was hiring traditional digital ad salespeople into an environment where the merchant owns the account. He also explains why some of his best sellers have come out of the merchant organization, and why retailers without media DNA aren’t prepared for holding company JBPs and 120-question agency scorecards. This conversation also covers how Chewy Ads spent its first 18 months earning trust. Frank describes how the Chewy Marketing Cloud clean room and Chewy Max objective-based buying serve vendors ranging from multinational CPGs to treat makers working out of a garage. Frank and James also dig into why specialty retailers now compete with Google, Meta, the open web, and linear TV, not just Amazon and Walmart. If you’re building or scaling a retail media network and want a seasoned operator’s view of the people, product, and measurement decisions that matter, you're in the right place.","thumbnail_url":"https://img.transistorcdn.com/09aB--wt8S4-A3N3rhUwSnze42HugCd8FVNQgQvid4I/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjUz/M2M5NTQyNTNlODU4/NzcyNTk0NTgyOWY0/ZTdlNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}