{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 330: Letting Go Of Complication With Brigitte Lyons & Sophy Dale","html":"","width":"100%","height":180,"duration":2810,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How Sophy Dale ended up running 3 separate businesses—and what made her realize it was all too complicated* How Brigitte Lyons realized that her PR agency was letting scope creep make it feel like she was still throwing spaghetti at a wall* What both Sophy & Brigitte did to approach simplifying their businesses* And the personal reasons why simplifying was the ticket to creating businesses that worked both for their bank accounts and for their lives\n\n\n\n\n\nWhat I wish every small business owner knew about making more money is…\n\n\n\n…it doesn’t have to be so complicated.\n\n\n\nI mean that literally.\n\n\n\nCreating a more complicated business doesn’t guarantee you a bigger paycheck, a bigger audience, or a bigger impact in the world.\n\n\n\nAdding more and more moving parts to how your business runs doesn’t get you more happy customers or more personal satisfaction, either.\n\n\n\nOf course, this doesn’t put a stop to the anxiety of feeling like, if only you could do more, things would be better.\n\n\n\nI am certainly not immune from overcomplicating things and feeling despair that there aren’t more hours in the day.\n\n\n\nI’ve created intricate marketing plans, business models, and schedules all with the hope that I could pass a threshold of doing enough to make it big.\n\n\n\nBut looking back over the last 12 years…\n\n\n\nI can easily see that my greatest successes have come from keeping it simple.\n\n\n\nSo what does this mean for you?\n\n\n\nWhether you want to make more money or you’re looking to make a bigger impact or you’re looking for more time, we’ve got to get down to the fundamental challenges that exist in your business.\n\n\n\nWhat I mean by that is that “not making more money” isn’t actually a problem to solve. It’s a symptom, an indicator that there’s something else going on.\n\n\n\nMaking more money is the result of solving a more specific problem or set of challenges.\n\n\n\nIt might be a positioning problem. Or a pricing problem. It could be a customer challenge or a...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}