{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders","title":"Rewriting Sleep: Otegha Uwagba on Sleepless Beauty and Modern Bedtime Struggles","html":"","width":"100%","height":180,"duration":502,"description":"Episode Summary: In this engaging episode of The Cashflow Show, host Clayton M. Coke welcomes bestselling author Otegha Uwagba to discuss her innovative collaboration with Pukka Herbs, reimagining the classic fairy tale Sleeping Beauty as Sleepless Beauty. Otegha shares how she crafted a modern narrative tackling sleep issues, particularly among young women, drawing from her own struggles with insomnia. She explores the impact of bad habits like late-night phone use and the benefits of Pukka’s Nighttime tea in improving sleep quality. This episode offers insights into creative storytelling, sleep solutions, and the business potential of wellness trends.Key Discussion Points: Sleepless Beauty Project: Otegha rewrote Sleeping Beauty for Pukka Herbs, flipping the narrative to focus on modern sleep struggles, especially for young women. Personal Sleep Challenges: Otegha experiences difficulty staying asleep, exacerbated by habits like keeping her phone under her pillow and late-night scrolling. Collaboration with Pukka Herbs: Pukka approached Otegha to align her storytelling with their research on women’s sleep issues, creating a synergy between creativity and wellness. Creative Process: Otegha studied the Brothers Grimm version of Sleeping Beauty and other fairy tales, using a visual flowchart to craft a witty, subversive modern tale. Impact of Nighttime Rituals: Incorporating Pukka’s Nighttime tea and reading into her evening routine has noticeably improved Otegha’s sleep quality. Subverting Fairy Tale Tropes: The story challenges outdated gender roles, offering a fresh, empowering perspective on the princess narrative. Future Opportunities: Otegha’s success with Sleepless Beauty could lead to more fairy tale reimaginings, with potential interest from major brands like Disney.Key Takeaways: Sleep issues, driven by modern habits like excessive screen time, are a significant concern, particularly for young women, affecting mental health and productivity. Creative...","thumbnail_url":"https://img.transistorcdn.com/5TDQUThJM60yAtjdMtHop6E3IULiY5PXxdvmQ0Ytl6Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWMx/YzQ2ZjFmMWEyNTUy/NTMyYWFjZWI2ZWM0/MzIwZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}