{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dickie Bush Audio","title":"10 Writing Tips From Legendary Marketer David Ogilvy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/71aa70c5\"></iframe>","width":"100%","height":180,"duration":422,"description":"For more digital writing tips & frameworks, subscribe here: http://digitalwritingcompass.comWriting well is the fastest way to accelerate your career.And in this video I’ll walk you through 10 tips to 10x your writing from the Godfather of Advertising: David Ogilvy(00:00) Intro(00:20) Why?(00:50) Read the Roman-Raphaelson book on writing(01:12) Write the way you talk(02:17) Use short words, short sentences, and short paragraphs + Never use jargon words(03:08) Never write more than two pages on any subject(03:32) Check your quotations(03:47) Never send a memo or letter the day you write it(04:17) If it is something important, get a colleague to improve it(04:53) Before you send your letter, make sure it's crystal clear what you want your recipient to do(05:18) If you want action, don't write. Go and tell the guy what you want.--------------------------------------------------------------------How I can help you:Want to start writing online? Download this free Ultimate Guide to get started. https://startwritingonline.comWant to stay on the cutting-edge of the Digital Writing category? Subscribe to our Digital Writing Compass newsletter: https://digitalwritingcompass.comReady to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join the next cohort of Ship 30 for 30: http://ship30for30.comYour all-in-one digital writing platform: http://typeshare.co• Follow me on Twitter: http://twitter.com/dickiebush• Follow me on LinkedIn: http://linkedin.com/dickiebush","thumbnail_url":"https://img.transistorcdn.com/zq5Wqglo_Dn-9Klm-ccfOLIwjJtNcnwb7D9CBjVsFIs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80ZjU4/YTJlOWE0NjBmNDRm/YzJiNjg3ODhiMmQ3/NWRlMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}