{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Survive in a New Marketing Role Without Compromising Your Beliefs","html":"","width":"100%","height":180,"duration":2864,"description":"It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.\nIn this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?\nThe result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.\nTopics covered:\nThe benefits of building relationships to get the job you want\nWhy and how you should build a trust bank\nLearn to shut up and listen more\nHow marketers really can be customer first\nHow patience can be a real strength in marketing\nJustine’s number one tip for uncovering pain points\nWhy you have got to talk to people\nRead psychology books to better understand how humans work\nThe definition of design thinking\nResources mentioned:\nPredictably Irrational by Dan Ariely\nFreakonomics by Steven D. Levitt and Stephen J. Dunbar\nDrive by Daniel Pink\nMozCon\nIndie Hackers\nThe Brand Gap by Marty Neumeier\nZag by Marty Neumeier\nBrand flip by Marty Neumeier\nLitmus\nWildbit\nPostmark\nSeth Godin’s Marketing Secrets to Launching a New Business\nEdward Neuvraumont - How to Stop Marketing With Your Ego\nGuillaume Cabane - How to Find the Right Growth Channels\n6 ways guaranteed to drive growth by Agata Celmerowski\n\n ","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}