{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CFO Playbook","title":"The Rise Of The Advisory CFO with Sara Daw","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/723e0ed7\"></iframe>","width":"100%","height":180,"duration":2619,"description":"\nIs the future of finance full-time? Or are the best CFOs increasingly working across multiple businesses?\n\nIs there someone you’d like to see on The CFO Playbook? Email us at: pr@soldo.com\n\nIn this episode of The CFO Playbook, David McClelland is joined by Sara Daw, Global CEO of The CFO Centre and the Liberty Group, and one of the world’s leading voices on fractional finance leadership.\nSara shares why more businesses are choosing to access CFO expertise rather than employ it full-time, and explains what she’s learned after more than two decades working alongside hundreds of finance leaders across 18 countries. She explores how the CFO role has evolved from technical expert to trusted strategic adviser, why relationships matter more than reporting, and how the best finance leaders help CEOs make better decisions.\nIn her conversation with David McClelland, Sara discusses her own unconventional career journey from Deloitte and London Business School into the emerging world of fractional finance, why she chose flexibility over investment banking, and how that decision led to building the world’s largest network of fractional CFOs. She also explains what makes a successful fractional CFO, how businesses know when it’s time to hire a full-time finance leader, and why access to leadership is becoming more valuable than ownership of talent.\nSara also shares her research into the future of work, including psychological ownership, blended workforces, and how organisations can build trust and commitment beyond traditional employment models. Finally, she looks ahead to an AI-enabled finance function, explaining why judgment, ethics, and human relationships will become even more valuable as finance becomes increasingly autonomous.\nIn this episode, you’ll learn:Why businesses are increasingly hiring fractional CFOsWhat CEOs really value from finance leaders beyond technical expertiseThe signs a business is ready for a full-time CFOThe skills that separate great fractional...","thumbnail_url":"https://img.transistorcdn.com/eujWuLiACcpiJTO2FXrVS8rEwdLwT47w_eiGVnh40VE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OTY1/NjJhYjUyOTg4NzQ2/ZTU1MzhmYWQ2ZDc3/MzI1ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}