{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"PPC.co","title":"Stop Burning Budget: The Real Power of Negative Keywords in Google Ads","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/724e0ec9\"></iframe>","width":"100%","height":180,"duration":286,"description":"Negative keywords are one of the most powerful — and most overlooked — tools in Google Ads. This episode breaks down how strategic exclusions stop budget waste, boost conversion rates, and improve quality scores.","thumbnail_url":"https://img.transistorcdn.com/v2zq0Nlxd3Ip8oWJJitmnz6iCSZ1kV_-F-XYaWJ8Xjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNDYx/YjcwNTE1MGJlZTJm/YWFkYThmOTE2MjZk/ZWQ0NC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}