{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"That InboxArmy Podcast","title":"How Email Marketing is Evolving in 2026 with Tanya Plaza","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7271c48c\"></iframe>","width":"100%","height":180,"duration":2746,"description":"Digital messaging expert Tanya Plaza shares in this episode of That InboxArmy Podcast that email continues to be a vital channel in the marketing mix. The episode explores the evolving landscape of email marketing, deliverability, and AI's role in email and marketing as a whole in 2026. Tanya shares invaluable insights on key topics such as:The importance of email deliverability and how it interfaces with engagement and other channelsWhy email remains a core channel in 2026, and how to integrate it with new messaging channelsThe significance of benchmarking against yourself rather than industry standards for meaningful growthDefining engagement beyond opens and clicks—focusing on KPI alignment and customer interactionThe legal vs. ethical considerations in email marketing and the importance of reputation managementPractical strategies for leveraging AI in marketing: time-saving tools versus overrelianceThe economic impact and future costs of AI technology, including implications for marketersHandling unsubscribes with ease and viewing them as opportunities rather than failuresThe importance of meeting consumers where they are across multiple digital touchpointsTimestamps:\n02:45 - The evolution of deliverability and the postmaster role\n03:45 - Where does email sit in marketing in 2026?\n06:22 - The relevance of email alongside new channels and trends\n07:48 - Discarding myths: Why email is still vital\n09:08 - Challenges and misconceptions about email performance and ROI\n11:14 - Lessons from consumer experience: the importance of respect in unsubscribes\n16:11 - Building reputation: the impact of legal compliance on deliverability\n18:34 - Measuring yourself against your own data, not industry benchmarks\n29:53 - Practical uses of AI: efficiency tools, data analysis, and avoiding pitfalls\n33:23 - The importance of human oversight in AI-driven marketing\n36:26 - The democratization and rising costs of AI technology\n41:02 - Imagining AI as a collaborative partner in...","thumbnail_url":"https://img.transistorcdn.com/pvLk3WeDCRSQJ8pJU8tdiefNMy8VbhFJlk1OP00ysIE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwNjUzLzE3MDk4/NDUzNDUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}