{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Jess Cook on Content Marketing, Trends in B2B, and Managing Creative Chaos","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/7277a3e1\"></iframe>","width":"100%","height":180,"duration":1235,"description":"We spoke with Jess Cook about the state of content marketing, trends in B2B, and managing creative chaos. Jess is the Head of Content @ LASSO, and the Co-host of the “That's Marketing, Baby” podcast. She’s led cross-functional teams in SaaS, b2b, and vertical software. Let’s get into the episode.Here’s what you’ll learn:Should you focus on short- or long-form content?How B2B content has changed over the yearsHow to manage creative chaos as a content marketer","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}