{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 292: To Customize, Or Not To Customize","html":"","width":"100%","height":180,"duration":1398,"description":"The offer is a two-way agreement, not a beg-session to get anyone to buy from you. \n \nHere's when I STOP customizing my offers…\n \nMy friends, I'm pumped for this - grab a pen and paper  - 'cause this can simplify your business.\n \n A while back, there was an interesting post in my group…\n \nHere's what went down…\n \nSomeone purchased a service, product or whatever, and after they bought it - they didn't like the fulfillment. \n \nSo they went back to the seller and said, \"Hey, Mr. Seller,  I don't like this...\" and the seller said, \"Oh, so sorry about that,\" and gave their money back.\n \nAnd this actually made the customer mad. \n \nI was a little bit confused by this response because something similar happened to me...\n \nThere was a guy who paid me for a one-hour consultation, (I don't really sell that anymore... ), but he scheduled it during the speeches at Funnel Hacking Live. \n \n And so I was like, \"Oh crap, sorry about that.\" \n \nI reached back out and said, \"Hey I'm so sorry,” and I just refunded his money. \n \nI was like, \"Hey, here you go.\" \n \nHere’s the thing, the refund didn’t make him happy - in fact, guy was livid and made tons of nasty posts all over the place.\n \nThe dude finally got so loud that I blocked him \n \nOriginally, I was confused by his reaction so I reached out and asked...\n \n Why are you mad that I gave you your money back? What's wrong with that? Our call was scheduled for a time that I couldn’t do…?\n \n  Why do you think I’d wanna get on a call for an hour with you after you've been lighting me up across the whole internet?\n \n … that's crazy!\n \n I'm NOT obligated to spend time with you. I can give you your money back and I no longer have an obligation, right?\n \nSo, let’s go back to the post…\n \nTHE CUSTOMER ISN’T ALWAYS RIGHT!\n\nThe guy was super frustrated... he was so mad about getting a refund, and I was like, \"I guess there's a pattern here.\" \n \nSo let me tell you exactly how I respond…\n \nIt was a good enough response that Mr. Russell actually...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}