{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Play It Smart","title":"He Ran IT Inside the Agencies. Then He Started Serving Them.","html":"","width":"100%","height":180,"duration":2197,"description":"Georg Dauterman came to managed IT from the other side of the desk. A history degree, a quarter-life crisis, a Mac repair bench, then years running IT inside publishing houses and a Havas ad agency. In 2004 he quit, with a three-month-old at home, and joined Valiant Technology: a Mac-heavy managed service provider (MSP) for creative agencies in New York and Los Angeles, built when everyone else sold Windows and called it a day.\nWe get into how a creative-only practice actually runs. Every engineer gets a Mac and Parallels and a 90-to-180-day onboarding. Freelancers work in isolated environments priced so agencies can grow and shrink. The buying moment is not a breach, it is the day an agency hires a chief operating officer (COO) who reads the master service agreement (MSA) and realizes there is no HR, no finance, no IT. And after a year of outbound experiments that did not yield, the pipeline runs on referrals, Google reviews, in-person networking and his own podcast.\nWhat we cover:\n- Running Valiant on the Entrepreneurial Operating System (EOS), with the integrator seat split across two people\n- Core values you can live with, and why \"cheer\" made the list\n- A history degree, a Mac repair bench, and an education inside a Havas agency\n- Quitting in 2004 with a newborn at home to join a non-cash-flowing business\n- Block hours and hands-on work before the remote monitoring and management (RMM) tool existed\n- The RMM-plus-cloud inflection that created the MSP industry, and why AI feels the same\n- A Service Leadership peer group as his master's degree in business\n- Cross-training every engineer, Mac and Windows both\n- The unmanaged Macs sitting in your clients' boardrooms\n- Due diligence questionnaires (DDQs), MSAs and the trust chain that makes agencies buy\n- Employees and freelancers as two separate user classes\n- Referrals, Google reviews and a podcast instead of a thousand dials\n- The quarterly committee that decides the product stack\n- Managed Model Context...","thumbnail_url":"https://img.transistorcdn.com/6-vnBhWGbIbshBWg9R_x1QuxBgHMyYLu3QMWAn9CBmY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NmQ4/YWRhNTcxNmU3ZDg1/NGU2NGYwNDY1NGI1/YzY2YS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}