{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Real Estate Right Now","title":"AI in Real Estate: How Buyers & Sellers Should Choose the Right Brokerage | Ep.110","html":"","width":"100%","height":180,"duration":622,"description":"Buying or selling a home in the age of AI means choosing a real estate brokerage that understands both modern technology and the human side of real estate. Buyers and sellers are increasing using and relying on AI platforms, Google AI Overviews, ChatGPT, AI assistants, online reviews, video content, and social media to research local real estate brokerages and realtors before inquiring to list their home for sale or scheduling a time to tour a property listed for sale.\nIn this episode, I break down what buyers and sellers should actually look for when choosing the right brokerage, including how a company uses AI and technology, the experience of its realtors, communication, client education, marketing, collaboration, and the ability to adapt as the real estate industry continually changes. I believe the best real estate companies don’t choose between technology and relationships. They use technology to make their Realtors better, their marketing stronger, and the client experience more informed, efficient, and personal.\nKey takeaways:\n🤖 How AI and technology are changing the way buyers and sellers find and evaluate real estate companies\n🏡 What buyers and sellers should actually look for when choosing the right real estate brokerage\n🤝 Why trust, communication, and strong client relationships still matter in an increasingly digital real estate industry\n📲 How modern technology, video, digital marketing, and AI can help Realtors better serve their clients\n🎓 Why education, collaboration, and continuous improvement can create a better experience for buyers and sellers\nTechnology will continue to change real estate, but I believe the strongest brokerages will be the ones that combine innovation with experienced Realtors, clear communication, and genuine relationships.\n🏠 Thinking about buying or selling a home in Northeastern Pennsylvania? Learn more about Wychock Real Estate and connect with our team.\nWychock Real Estate proudly serves buyers and sellers throughout...","thumbnail_url":"https://img.transistorcdn.com/TQGVvavnDUFTWdN6ZMvxmYectomAZMLV64Z3_4M6WHA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNGI2/ZjUxZjQ2Mzc1ZThh/YjAwMmViODcwMGNl/NDdmMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}