{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Eventbrite VP, Global Head of Product and Customer Marketing, Jameelah Calhoun on Establishing Product Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72b8caba\"></iframe>","width":"100%","height":180,"duration":2835,"description":"Questions covered in this episode: 2:02  Opening Question (Can you share a time when you failed at something and learned?)5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?10:42 Could you maybe share a little bit about how you go from conception to launch of a product?17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?20:30 Do you see that customer insights is the same within the new product or the feature enhancement?25:38 What does your product marketing team org structure look like? 29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?34:52 How do you distinguish different launch tiers?40:32  Rapid FireWant more insights from Jameelah? Check out her Sharebird Profile.Looking to connect? You can find Jameelah here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}