{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | KFC names first global chief brand | Diageo to cut 300 jobs at | How Graza hopes to lap the","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72cc9077\"></iframe>","width":"100%","height":180,"duration":397,"description":"The FMCG Marketing Daily — September 05, 2026\n\nIn this episode:\n• KFC creating its first-ever global CBO role signals a structural bet that unified brand identity — not local market autonomy — is the path back to relevance for a struggling QSR giant.\n• Diageo axing 305 roles at its North American HQ is the clearest signal yet that its turnaround plan involves shrinking the marketing and commercial infrastructure behind its biggest revenue market.\n• Graza's NASCAR partnership is a challenger brand playbook move — using an unexpected cultural property to punch into mainstream awareness against entrenched olive oil incumbents.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}