{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Brand Positioning 101: How to Tell a Memorable Story","html":"","width":"100%","height":180,"duration":3124,"description":"How can your brand stand out in an oversaturated market today?\nIf you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.\nIn today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.\nTopics covered:\nHow social media has transformed the concept of branding\nWhy companies must know what values they stand for today\nFinding out what your customers care about (and how they communicate)\nThe difference between your existing customers vs. leads you want to attract\nHow to tell a story about your brand that delivers value\nWhat three key story concepts your brand can tell\nWhy marketers should focus on empathy for their customers\n\nResources mentioned:\nStorytelling Marketing Strategy: Tell Your Business Story in 6 Steps\n26 Types of Brand Positioning to Stand Out In Your Customer’s Mind\nAll of the Above\nt3n - digital pioneers\nProduct Positioning: 5 Proven Methods\nHow to Use Jobs-to-be-Done to Read Your Customers' Minds\nBuyer Persona: Your Guide to Create 100% Accurate & Detailed Ones\nMark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy\nWhy Am I Crying All the Time?\nHappy Money: The Science of Happier Spending\nSXSW: South by Southwest Conference\nSeth Godin’s Marketing Secrets to Launching a New Business\nPurple Cow\n13 Positioning Principles From Hungry Hungry Hippos\nBranding 101: 5 Steps to Build a Small Business Brand","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}