{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Perfect Route","title":"S0158 - The Best Step Is the Next Step: Leading at the Front of the Adoption Curve | Jonathan Jakubowski | The Perfect Route Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72d40939\"></iframe>","width":"100%","height":180,"duration":2169,"description":"What does it take to lead an idea the market isn't ready for yet?\n\nMost leaders I work with can spot a problem in seconds. Fewer can see the opportunity sitting inside it, and fewer still have the patience to sell that opportunity through a long, skeptical buying cycle.\n\nIn this episode of The Perfect Route, I sit down with Jonathan Jakubowski, co-founder and CEO of SmartSolve, the Bowling Green, Ohio company behind PureNil 0, a 100% bio-based, water-soluble packaging material. Jonathan shares how a business plan written after a failure became a conviction, why he prefers innovation to mandates, and what it really takes to lead at the front of the adoption curve.\nIn this conversation, we cover:\nWhy problems and opportunities are two sides of the same coin\nHow innovation, not regulation, has solved some of history's messiest problems\nWhat long sales cycles teach you about patience and qualifying risk\nWhy respecting the old solution makes you better at building the new one\nThe case for multiple bottom lines, chosen rather than mandated\nWhy the best step you can take is the next step\nWhether you're leading a team through change or trying to win buy-in for a new idea, this conversation offers a practical lens on conviction, patience, and stewardship.\n\nListen on your favorite platform:\n\nApple Podcasts | Spotify | Amazon Music | n3ed.com/podcast\n\n\n#ThePerfectRoute #BillSodeman #Leadership #Innovation #Stewardship #Sustainability #PurposeDrivenBusiness #LeadershipDevelopment #PodcastForLeaders","thumbnail_url":"https://img.transistorcdn.com/0Sq9TKULWILWMAhsW9fZ5dsi3aXAw4E7tpbrVAHrHs8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMTVl/ZWUxYmI1MmUzZGUx/NjAyYTMzZWYxZDRm/NDU5Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}