{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily | How Fanta's new Haunted Universe helps | AB InBev invests in New York | Wendy's hires ex-McDonald's CMO as chief","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72df0c2d\"></iframe>","width":"100%","height":180,"duration":373,"description":"The FMCG Marketing Daily — August 25, 2026\n\nIn this episode:\n• Coca-Cola's Fanta is moving beyond seasonal activation into building a recurring branded universe around Halloween — a strategic shift every FMCG brand manager running calendar-moment campaigns should be watching.\n• AB InBev is doubling down on Cutwater as its RTD spirits brand of the future, signalling where the brewing giant believes the next growth frontier in alcohol actually lies.\n• Wendy's poaching a former McDonald's CMO is one of the most pointed CMO moves in QSR this year — and it tells you exactly where Wendy's board thinks its marketing firepower needs to go.\n\nHosted by Marco & Klara. New episode every weekday.\n\nTags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}