{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Essential Dynamics with Derek Hudson","title":"Rocky Pedden - GEO and Showing Up Where It Matters","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/72eb231a\"></iframe>","width":"100%","height":180,"duration":1817,"description":"Search is shifting from browsers to AI generative engines. Rocky Pedden introduces Generative Engine Optimization (GEO), how organizations show up inside AI-driven conversations, through clear understanding of their customer, their questions, and content structured to be found and used.\nRocky is at RevenueZen.\nDerek is at Unconstrained.\nFull show notes on the Essential Dynamics wiki.","thumbnail_url":"https://img.transistorcdn.com/RPwinA1PRAfAUqElmtsqDJ_x4BN4TpNEENsvEMJwwiE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZDhh/MGI0ZGFjYzIwNzA0/NGExZWZhYzEwYTE1/MTYwYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}